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It’s a potentially deadly combination: healthcare data and mobile apps. In fact, one of the world’s largest diagnostics service providers had its security wall breached as a result of a mobile app exposing medical data. So, it has happened.
Reportedly, around 34,000 customers had personal and medical information accessed during the breach. The information included customers’ names, dates of birth, health records and some telephone numbers.
Thankfully, the breach did not include any financial details like bank account numbers, sort codes and NI numbers. But it raises serious doubts over whether the healthcare industry is really secure enough to combine with the mobile app industry. Is it just too risky?
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The Information Commissioner’s Office (ICO) has fined Easyleads Limited £260,000.00 after they reportedly made 16,730,340 automated marketing calls without obtaining proper consent from the recipients.
In total, 551 complaints were made to the ICO.
Easyleads were found to have violated the Data Protection Act and the Private Electronic Communications Regulation (PECR) for the illegal calls, and the fine was imposed as a result of their actions.
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Cab Guru Limited has been found liable for breaking data protection and electronic communication rules by sending out hundreds of thousands of unwanted text messages to market their services.
The company was set-up by a number of licensed taxis and private hire firms to make an app for customers to book cabs through their smartphones… the app allowed people to compare fares and how long taxis would take to pick them up.
Ti help market the new venture, the Cambridge-based company sent text messages that advertised their app to hundreds of thousands of people. While the stunt may have worked for some, hundreds took to complaining and reporting the unsolicited marketing messages.
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“Are you getting the best rates for home energy saving solutions and products?!”
How many calls do you get with over enthusiastic salespeople asking you if you want to switch your energy provider, bring a PPI claim or even talk about a car accident you didn’t even know you’d been involved in?
After the first few calls you start to realise just how annoying they are, and then the questions begin: “How did they get my number? Why are they calling me? Where are they coming from?”
There are all sorts of ways they can get hold of your details, and there’s a very big market for the sale of information for marketing purposes. It can often be a dark web of information being passed around time and time again, and when companies fail to check whether they can call people, the ICO will end up involved.
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